Horton Manufacturing Incorporated (HMI) is suffering from the effects of increased local and global competition...
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Horton Manufacturing Incorporated (HMI) is suffering from the effects of increased local and global competition for its main product, a lawn mower that is sold in discount stores throughout the United States. The following table shows the results of HMl's operations for 2019: Required: 1. Compute HMl's breakeven point in both units and dollars. Also, compute the contribution margin ratio. 2. What would be the required sales, in units and in dollars, to generate a pretax profit of $30,000 ? 3. Assume an income tax rate of 40%. What would be the required sales volume, in both units and dollars, to generate an after-tax profit of $30,000 ? 4. Prepare a contribution income statement as a check for your calculations in requirement 3. 5. The manager believes that a $60,000 increase in advertising would result in approximately a $200,000 increase in annual sales. If the manager is right, what will be the effect on the company's operating profit or loss? 6. Refer to the original data. The vice president in charge of sales feels that a 10% reduction in price in combination with a $75,000 increase in advertising will cause unit sales to increases by 25%. What effect would this strategy have on operating profit (loss)? Answer is not complete. Complete this question by entering your answers in the tabs below. What would be the required sales, in units and in dollars, to generate a pretax profit of $30,000 ? (Round your answer up to the nearest whole number.) Assume an income tax rate of 40%. What would be the required sales volume, in both units and dollars, to generate an afterax profit of $30,000 ? (Round your answer up to the nearest whole number.) Prepare a contribution income statement as a check for your calculations in requirement 3. (Round final answers to nearest whole dollars.) Complete this question by entering your answers in the tabs below. The manager believes that a $60,000 increase in advertising would result in approximately a $200,000 increase in annual sales. If the manager is right, what will be the effect on the company's operating profit or loss? Answer is not complete. Complete this question by entering your answers in the tabs below. Refer to the original data. The vice president in charge of sales feels that a 10% reduction in price in combination with a $75,000 increase in advertising will cause unit sales to increases by 25%. What effect would this strategy have on operating profit (loss)? (Do not round intermediate calculations.)
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