Hi, can you answer this question in more detail? Subject: Business Policy and Strategy The G2000 Group...

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General Management

Hi, can you answer this question in more detail?
Subject: Business Policy and Strategy
The G2000 Group was founded by Michael Tien in 1980 in HongKong. The label G2000, first introduced in 1985, was positioned asa specialty clothing chain distributing fashionable men’s andwomen’s career wear. Today, the G2000 Group is a multi-brandspecialty retailer offering an assortment of men’s and women’sapparel and accessories, operating under different labels: G2000MAN, G2000 WOMAN, G2000 studio, BLAACK and At Twenty.
1.
As for the situation analysis of G2000 company,it involves the following topics, shows your theoreticalunderstanding, and uses Porter's 5 forces toanalyze the external environment for the local market of HongKong.
(Words: 700)
• Threat of new entrants
Bargaining power of buyer
Bargaining power of supplier
Threat of substitute product
Intensity of rivalry among competitors

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The G2000 Group is the apparel market leader of Asia region specialized in fashionable mens and ladies career and casual wear According to the G2000 Group their business policy is To be the apparel market leader by providing mass appeal but fashionable merchandise offering superior value to customers The franchising strategy one of the business strategy of G2000 allows continuous product innovation and design as well as more costeffective materials for manufacturing the companies clothing lines G2000 Group employs a merchandising information system which enables the management to analyze customer needs and preferences both on the regional and local market bases and customize product designs to exceed customer expectations Presently the G2000 Group has developed into four different trade name lines to fulfill the different clients demands and wants ie G2000 G2000 Pink G2000 blu and G2 BLACK LABEL Using Michael Porters Five Forces Model the 1 suppliers 2 buyers 3 See Answer

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