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READ THE FOLLOWING CASE STUDY AND ANSWER THE QUESTIONS BELOW (100 MARKS) Jasmi's Corporation has been established in Bahrain in 1986, as a Food and Beverages company. Jasmi's is recognized as a quick-service restaurant with significant market share in the food service industry that has been dominating the Kingdom of Bahrain with 29 stores strategically located around Bahrain. Jasmi's vision is to be the best healthier alternative in quick service restaurants while its mission is to be customers' favorite and top choice in the quick service restaurant industry. Jasmi's consistent efforts in providing the best quality ingredients and customer service in order to satisfy consumers' needs has gained them tremendous loyalty over the years. Originating as a family business, the company is continuously developing new ways to sustain their business in hopes of meeting with the economy's growing demands. Like McDonald's, Jasmi's Bahrain primarily sells burgers. They also have a golden logo set on a red background. Adhering to its mission and vision through clear planning and support for customers and employees alike, Jasmi's has become a phenomenal success and an important identity for the Kingdom of Bahrain. In this case, we are discussing Jasmi's expansion decision to enter the US Market. Answer the Following Questions: answers will be between 2800- 3000 words (Times New Roman, 12pt, 1.5 spacing- and support with references APA Style) 1. Evaluate the contrasting product-services strategies used by Jasmi's in Bahrain and McDonald's while entering Bahrain. Comparatively Assess their Marketing Strategies in Bahrain. Refer to both Companies' strategies, vision, and mission. (25 Marks) (Minimum of 700 words) 2. Discuss the concept of Brand Piracy and state whether McDonald's should sue Jasmi's for copying their brand and products. Explain the legal barriers of entering the US Market, Discuss the Government regulations in both the US and Bahrain in protecting the trademark and brand registration rights. (25 Marks) (Minimum of 700 words) 3. Critically Evaluate how cultural differences across countries influence key decision areas in international marketing (mode of market entry, product decisions, marketing communications, and channel management- standardization versus adaptation). Contrast Jasmi's Suggested market entry to the US with McDonald's entry to the Bahrain Market (25 Marks) (Between 700 and 1000 Words) 4. Assess the scope and challenges of international marketing. Refer to the importance of marketing research and relate to the following concepts (25 Marks) (Minimum of 700 words) a. Ethnocentricity. b. Country of Origin Effect. c. Protectionism. d. Strategic Alliances and Mode of entry Good Luck,, Page 3 of 7 READ THE FOLLOWING CASE STUDY AND ANSWER THE QUESTIONS BELOW (100 MARKS) Jasmi's Corporation has been established in Bahrain in 1986, as a Food and Beverages company. Jasmi's is recognized as a quick-service restaurant with significant market share in the food service industry that has been dominating the Kingdom of Bahrain with 29 stores strategically located around Bahrain. Jasmi's vision is to be the best healthier alternative in quick service restaurants while its mission is to be customers' favorite and top choice in the quick service restaurant industry. Jasmi's consistent efforts in providing the best quality ingredients and customer service in order to satisfy consumers' needs has gained them tremendous loyalty over the years. Originating as a family business, the company is continuously developing new ways to sustain their business in hopes of meeting with the economy's growing demands. Like McDonald's, Jasmi's Bahrain primarily sells burgers. They also have a golden logo set on a red background. Adhering to its mission and vision through clear planning and support for customers and employees alike, Jasmi's has become a phenomenal success and an important identity for the Kingdom of Bahrain. In this case, we are discussing Jasmi's expansion decision to enter the US Market. Answer the Following Questions: answers will be between 2800- 3000 words (Times New Roman, 12pt, 1.5 spacing- and support with references APA Style) 1. Evaluate the contrasting product-services strategies used by Jasmi's in Bahrain and McDonald's while entering Bahrain. Comparatively Assess their Marketing Strategies in Bahrain. Refer to both Companies' strategies, vision, and mission. (25 Marks) (Minimum of 700 words) 2. Discuss the concept of Brand Piracy and state whether McDonald's should sue Jasmi's for copying their brand and products. Explain the legal barriers of entering the US Market, Discuss the Government regulations in both the US and Bahrain in protecting the trademark and brand registration rights. (25 Marks) (Minimum of 700 words) 3. Critically Evaluate how cultural differences across countries influence key decision areas in international marketing (mode of market entry, product decisions, marketing communications, and channel management- standardization versus adaptation). Contrast Jasmi's Suggested market entry to the US with McDonald's entry to the Bahrain Market (25 Marks) (Between 700 and 1000 Words) 4. Assess the scope and challenges of international marketing. Refer to the importance of marketing research and relate to the following concepts (25 Marks) (Minimum of 700 words) a. Ethnocentricity. b. Country of Origin Effect. c. Protectionism. d. Strategic Alliances and Mode of entry Good Luck,, Page 3 of 7

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