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Hello, Can you assist with the below? You are the...

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Finance

Hello,

Can you assist with the below?

  1. You are the marketing manager for Dartmouth Deodorant, a manufacturer of underarm deodorant. You are looking at introducing in Atlantic Canada a new deodorant targeted to adult men. You have the following information:
    1. The population of Atlantic Canada is 2,550,000
    2. 51.1% of the population is female
    3. Your contribution margin for each unit of deodorant is $1.15
    4. 74.5% of the population is 18 years of age or older
    5. The average consumer buys 7 deodorant products each year
    6. New product introductions in this area normally capture somewhere between 3 and 5% market share in their first year.
    7. 92.5% of the adult population (18 years of age and older) uses deodorant

Using the chain model of segment value how many units are you likely to sell in the first year and what will be the total contribution margin in dollars? Do some sensitivity analysis as part of your answer

Thanks,

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