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Harvard Business Simulation

Value Proposition Simulation: Surgical Robotics

Given the decision summary in the image below answer the following questions.

The recap should include, but not limited to, how you did against your strategy goals. Describe what happened to your company in terms of: a. Describe your company and strategy goals b. Describe the Macro-environment Situation. How did the environmental factors impact your decisions? c. How did your company perform to your goals? d. What strategic changes did you make round-to-round based on results versus the computer? e. If the simulation were to continue, what would you do differently? f. What were your biggest learning for this assignment in terms of developing a business value proposition and executing the strategy?

\begin{tabular}{ll} Year 1 & \\ \hline Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $10M investment \\ \hline Medical data integration & $3M investment \\ \hline Professional training & Traditional \\ \hline Direct-to-consumer communications & Medium impressions \\ \hline \end{tabular} \begin{tabular}{ll} Year 2 & \\ \hline Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $10M investment \\ \hline Medical data integration & $3M investment \\ \hline Professional training & Traditional \\ \hline Direct-to-consumer communications & Medium impressions \\ \hline Outsource manufacturing & Move to Finland \\ \hline \end{tabular} Year 3 Rationale \begin{tabular}{ll} Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $16M investment \\ \hline Medical data integration & $6M investment \\ \hline Professional training & Traditional \\ \hline Direct-to-consumer communications & Moderate impressions \\ \hline Outsource manufacturing & Outsource from Finland \\ \hline Lobby for robotics reimbursement & 3 lobbyists \\ \hline \end{tabular} Year 4 Rationale \begin{tabular}{ll} Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $16M investment \\ \hline Medical data integration & $6M investment \\ \hline Professional training & Learner Centered \\ \hline Direct-to-consumer communications & High impressions \\ \hline Outsource manufacturing & Outsource from Finland \\ \hline Lobby for robotics reimbursement & 3 lobbyists \\ \hline Medical meetings & No meetings \\ \hline \end{tabular} \begin{tabular}{ll} Year 1 & \\ \hline Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $10M investment \\ \hline Medical data integration & $3M investment \\ \hline Professional training & Traditional \\ \hline Direct-to-consumer communications & Medium impressions \\ \hline \end{tabular} \begin{tabular}{ll} Year 2 & \\ \hline Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $10M investment \\ \hline Medical data integration & $3M investment \\ \hline Professional training & Traditional \\ \hline Direct-to-consumer communications & Medium impressions \\ \hline Outsource manufacturing & Move to Finland \\ \hline \end{tabular} Year 3 Rationale \begin{tabular}{ll} Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $16M investment \\ \hline Medical data integration & $6M investment \\ \hline Professional training & Traditional \\ \hline Direct-to-consumer communications & Moderate impressions \\ \hline Outsource manufacturing & Outsource from Finland \\ \hline Lobby for robotics reimbursement & 3 lobbyists \\ \hline \end{tabular} Year 4 Rationale \begin{tabular}{ll} Investments & Decision \\ \hline Procedure price & $10,000 \\ \hline Nimble robotics & $16M investment \\ \hline Medical data integration & $6M investment \\ \hline Professional training & Learner Centered \\ \hline Direct-to-consumer communications & High impressions \\ \hline Outsource manufacturing & Outsource from Finland \\ \hline Lobby for robotics reimbursement & 3 lobbyists \\ \hline Medical meetings & No meetings \\ \hline \end{tabular}

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