Group Case Study Assignment on IKEA
For your group assignment, I'd like you to engage in a strategicinvestigation of one of the companies listed or your ownselection—with instructor’s approval. First, you will define thelarger strategic context, specifically focusing on the industry andgeneric strategy. Then you will identify your company’s corecompetencey.
Finally, you will comment on four potential strategicinitiatives that you suggest your company take to grow theirbusiness. In all instances, you will need to USE FRAMEWORKS (themodels we have studied) TO JUSTIFY YOUR ANSWERS. As you're doingthe analysis, please answer the following questions in a clear,concise and logical approach. Remember, how you support your answeris more important than the answer itself. Please keep in mind thatgrammar and spelling are as important as your analysis.
PLEASE ANSWER THE FOLLOWING QUESTION AND CITE SOURCES USED BASEDON THE COMPANY IKEA
3. Next, what is your company’s Core Competence? To get to thecore competence: Begin with your company’s generic strategy, whichwill influence its Value Chain. Create a value chain for yourcompany that reflects its generic strategy. For a model of this,take a look at the text P71, fig 6.2, Reed’s Value Chain.Technological Development is the third horizontal item in theReed’s VC and it reflects Reed’s core competence. Each item in theVC supports the generic strategy of the company and its corecompetence. Keep in mind your company may more than one corecompetence or like Best Buy have many with a likely GS being SITM(in a good way in Best Buy’s case). Once you have completed the VC,DRAW A CORE COMPETENCE TREE that covers their End Products, theBusiness Units, the Core Products, and then the Core Competence.Work from the top down to hone in on the core competence. Make sureyour tree is clean, compact, and flowing -if something doesn'talign or fit, justify for me why it doesn't. Lastly, administer thethree-part core competence test and comment in detail on whetheryour company passes it. Explain why or why not?
