Goodwill is considered the most intangible of intangible assets. Going back to the definition of...

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Accounting

Goodwill is considered the most intangible of intangible assets. Going back to the definition of Goodwill in this context, if our business is doing really well and customers get to know our business' name and respect our reputation, can we add some dollar value to our Goodwill account on our balance sheet? How does Goodwill "get onto" a balance sheet and how exactly is Goodwill initially calculated?

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