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Golf Guide is seeking new customers through both direct mail and magazine ads. In a recent...

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Golf Guide is seeking new customers through both direct mail andmagazine ads. In a recent period, Golf Guide spent $25,277 ondirect mail and spent $34,173 on golf magazine ads. The companygained 548 new customers through its direct mail and gained 805 newcustomers through its magazine ads. Calculate the overall cost percustomer acquired for the combined program of direct mail andmagazine ads. (Rounding: nearest penny.)

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4.5 Ratings (764 Votes)

Answer includes required working.

Overall cost per customer acquired = $ 43.94 = Answer

--Working

Working Direct Mail Magazine Adds Total
A Cost incurred $25,277 $34,173 $59,450
B Customers gained                           548                         805                     1,353
C = A/B Cost per customer $                   46.13 $                 42.45 $                 43.94 = Answer

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