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Go to MSN Money (Links to an external site.)Links to an external site.. (http://investing.money.msn.com/investments/key-ratios) and...

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Finance

Go to MSN Money (Links to an external site.)Links to an external site.. (http://investing.money.msn.com/investments/key-ratios) and type in a ticker symbol for a company with the first letter of your last name. My Letter is L.

Next, complete the following:

  1. On the company page that you selected click on the Analysis tab. After doing so, scroll down the page until you see the Financial ratios for the company and the industry.
  2. There are several categories listed for ratios. Select one Financial Condition Ratio and one Management Efficiency Ratio.
  3. Also on the company page, on the same ribbon that you found the Analysis tab you will find the Related tab. Click on it and select a competitive company within that industry and compare those ratios to the ones you just found.

Examine your findings and determine whether your company outperforms its competition based on financial ratios. Identify where your firm seems to lag. Describe how your firm compares with the industry and speculate as to why you believe your firm is performing as it is.

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