Given the following information, what is the expected ROMI for this Marketing Initiative? Initiative: Facebook...
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Given the following information, what is the expected ROMI for this Marketing Initiative? Initiative: Facebook Pay-per-Click Ads Ads Costs: $ 1.00 / Click-thru Budget: $12,000 Average Click-thru Rate: 1.6% Discount for Intent: 4.5% Selling Price: $120./unit COGS: $80./unit ROMI = ___%
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