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Given consumers’ sensitivity to price increases, some companies are somewhat hesitant to increase their prices in...

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General Management

Given consumers’ sensitivity to price increases, some companiesare somewhat hesitant to increase their prices in today’s marketplace opting to pursue other strategies. Discuss four alternateapproaches that a company might consider to avoid increasing itsprices, citing an appropriate example for each of the alternativesdiscussed.

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4.2 Ratings (611 Votes)
1 Cross Selling The company can keep the product price low but they can push and sell other products with it to make more profits Example Selling coffee with cookies and cakes 2 Up Selling The company can sell the    See Answer
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