Technology has come a long way in the last several years.Businesses and organizations have been utilizing the conveniencesof technology more and more as it develops. Employees have manyforms of technological communications to choose from. Manyemployees today also have the option of working from home or remotein various locations. Customers will use the internet or mobileapps to connect with businesses. This has led to the evolution ofvirtual organizations. Baack defines virtual organization as \"ageographically distributed organization whose members are bound bya long-term common interest or goal and who communicate andcoordinate their work through information technology\" (Baack,2017). These organizations will typically employ a smaller numberof employees, then outsource many of its business functions. Acouple of examples are the entertainment industry such as Hollywoodand computer companies like Apple.
Some devices that have had a great impact on virtualorganizations are cell phones and tablets. They allow for a levelof convenience for people to work just about any where and anytime. It is a method that makes connecting with people quickly andeasily. Additionally, mobile and other electronic applications arewidely used. With the wide use of smart devices, companies havecreated applications to allow for a greater level of user-friendlyfunctionality. Social media has also definitely made an impact.Social media can be used as marketing and advertisement. Customerare able to use social media to provide feedback and reviews inwhich other potential customers are able to use when deciding towork with any particular company.
Pros:
Adaptability/ flexibility
Low overhead cost
Ability to work remotely
Creation of interdependent relationships
Effective virtual learning opportunities
Cons:
Potential loss of control and unclear leadership
Challenges with strategic planning
Security and compliance risks
Lack of social interaction to build teamwork
