give me a page and half about this \" the Nature of  Motivation\".  

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Psychology

give me a page and half about this \" the Natureof  Motivation\".  

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MOTIVATION AS A PSYCHOLOGICAL FORCE Motivation is seen as the driving force within the individuals that impels individuals to take an action This driving force is resultant of a state of tension which exists from a potential unfulfilled need Individuals strive for consciously as well as subconsciously in order to reduce their tension through behavior that they think would lead to the fulfillment of their needs and relief from stress There are two types of Motives 1 Rational Motives Cost and benefits are analysed and the term rationally here means to carefully consider all alternatives while choosing those that give the individual the greatest utility In simple marketing terms the concept the rationality implies that consumers    See Answer
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