Geographics Where does your average customer live? Psychographics Describe your average customer's attitudes, lifestyles, and...
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Geographics Where does your average customer live? Psychographics Describe your average customer's attitudes, lifestyles, and beliefs: PART 2: POSITIONING (5 MARKS) Based on the Consumer Profile that you did in Part 1, create a positioning statement that you want the customers to remember. Explain why you have decided on this statement in no less than 50 words. PART 1 Market Segmentation Activity (5 MARKS) Directions: Create a customer profile for a product of your choice. Ask yourself, "Who will buy this product or service? At what price? What special features do they want?" Product or Service: Demographics Age: Gender: Income: Civil Status: Education: Occupation
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