Gavina places products in several of the marketing channel categories. Two examples of this are placement...

90.2K

Verified Solution

Question

General Management

Gavina places products in several of the marketing channelcategories. Two examples of this are placement in McDonald's ina(n) utility category and placement in Costco in the utility category.
A) place; form
B) form; information
C) information; place
D) form; place
E) place; information
Gavina's placement in supermarkets such as Safeway, Publix, andKroger's is an example of one of its .
A) peer-to-peer marketing channels
B) direct-to-consumer sales efforts
C) channels of distribution
D) channels of trade
E) franchises
Which key factor led to Gavina's decision to differentiateproducts by high quality and expand to global markets?
A) Commodity pricing and economic factors
B) Lack of national distributor options
C) Lack of global competition
D) High home-country labor costs
E) Government regulations on coffee production nationally
Gavina creates the private label, Jose's, for Costco. Theproducts are then offered at a
fraction of the price that supermarkets consumers typically pay.Costco represents a ware-house club that could be described aswhich of the following types of retail operations?
A) Shopping mall
B) Department store
C) Discount retailer
D) Specialty retailer
E) Convenience store

Answer & Explanation Solved by verified expert

4.1 Ratings (645 Votes)

1 D form place Marketing the product to McDonalds means that the product will sold as a finished product in the form of coffee which will be ready for drinking and marketing to Costco mans that the consumers See Answer

Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:

Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!

Become a Member