From the point of view as a manager discuss the key to securing publicity and identifying...

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General Management

From the point of view as a manager discuss the key tosecuring publicity and identifying your target market anddeveloping a well-thought-out public relationscampaign.

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Question The key to securing publicity Answer Publicity is far more costeffective than advertising as reaches a far wider audience than advertising generally does Also publicity has greater longevity than advertising The key to securing publicity is as follows Identifying the target market Defining the target market is one of a marketers most important tasks The more clearly a company defines their target market the better they understand how and where to reach their best prospects Identiying the target market includes Demographic segmentation Psychographic segmentation Behavioral segmentation etc Often the business offers more than one product or service so it is important to have a clear understanding of what a company mostly want to promote and sell Once the product or service is See Answer

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