Fred's Fish & Chips plans a weekend discount on fish fillets, reducing the price from $5.00...
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Accounting
Fred's Fish & Chips plans a weekend discount on fish fillets, reducing the price from $5.00 to $4.00. Promotion costs $800. Fred expects fish fillet sales to increase by 35%, with a 10% decline in shrimp sales. Weekly data are:
Product | Sales Price | Variable Costs | Sales Volume |
Fish Fillets | $5.00 | $2.50 | 400 |
Shrimp | $6.00 | $3.00 | 300 |
Requirement: Evaluate the impact on sales and profitability.
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