Formulate in sentences. Marketing Stratagies "You have developed a new hand sanitizer which will compete with the...

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General Management

Formulate in sentences. Marketing Stratagies

"You have developed a new hand sanitizer which will compete withthe major players in this coronavirus situation. What are yourdistribution and pricing strategies; plus, how are you going tocommunicate these to the general population, domestically andglobally?"

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Ans In numerous professions and trades individualsinteract with each other and they come into contact This is atypical enough occurrence but so too is getting germs from othersThis implies a handshake files exchanged and cutlerytouchedHand sanitizers are hand cleaning alternative to soapand water In case you are traveling from your home to theworkplace and you need to clean your hands you can simply pour alittle amount of hand sanitizer rub it in between your palms andyou get instant disinfection Many health organizers have attestedto the efficiency of this product In spite of the fact that it isstill better to clean hands utilizing the standard method handsanitizers post a reasonable alternativeMy new hand sanitizer developed for CORONAVIRUS is thebest in the industry as I have used alcohol more than 60 in itthat offers the following merits Alcohol is effective at killing different types ofmicrobes including both viruses and bacteria because it unfoldsand inactivates their proteins There are different types of bacteria and viruses andsome types are more easily killed by alcohol For example E colibacteria which can cause foodborne illness and other infectionsare very effectively killed by alcohol at concentrations over 60Differences in the outside surface of various bacteria make alcoholsanitization more effective against some of them thanothersSimilarly some viruses have an outer wrapping which iscalled an envelope while others are nonenveloped Alcohol iseffective at killing enveloped viruses including thecoronavirus but is less effective at killing nonenvelopedviruses Protein denaturation actually works faster when asmall amount of water is mixed with the alcohol And pure alcoholwould evaporate too quickly to effectively kill bacteria or viruseson your skin especially during winter when the air is lesshumidUsing 100 alcohol also would dry your skin out veryquickly and cause it to become irritated That might cause you tonot sanitize your hands as frequently as needed This is why mosthand sanitizers contain emollients which are mixtures that helpsoften and moisturize your skinDISTRIBUTION and COMMUNICATION STRATEGYFor communicating globally and locally I will use thefollowing factors1 uniform brand names 2 identical packaging 3similar products 4 standardized advertising messages 5synchronized pricing 6 coordinated product launches 7harmonious sales campaigns 8 advertisements on Social Media likeLinkedin Youtube Instagram Google etcUsing hand sanitizer promotional items for promoting abusiness is a fresh and different approach that can allure themaximum amount of consumers and can leave a good impression on theaudience As a business owner I will use these products todistribute as free giveaways along with customization of sanitizerbottles with my brand name and logoUsing personalized hand sanitizer bottles for marketingis a different approach because it will create interest among theconsumers to know about my business Rather than giving brochuresand visiting cards of my company I will offer them hand sanitizerpacks free of cost and encourage them to use for maintainingcleanliness and hygiene at their homes and workplaces It willsurely make a positive impact on the audience and will keep mybrand in the front of users because no one would wish to throw thehand sanitizers like a pamphlet or visiting card in thetrashTarget Huge Numbers of PeopleThe idea of using personalized hand sanitizer bottleswill allow me to target a wide number of audience for promoting mybrand and logo As you know everyone likes cleanliness andsensitization so I will target each and every consumer regardlessof the type of your business to spread brand awareness I willtarget schools and colleges hospitals hotels government officesairports and many other local and surrounding places to offer freehand sanitizer giveaways It will make your brand highly recognizedin the    See Answer
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