Formal Proposals
Portfolio Builder
13.31. Message Strategies: Proposals Presentations can make orbreak both careers and businesses. A good presentation can bring inmillions of dollars in new sales or fresh investment capital. A badpresentation might cause a number of troubles, from turning awaypotential customers to upsetting fellow employees to derailing keyprojects. To help business professionals plan, create, and delivermore effective presentations, you offer a three-day workshop thatcovers the essentials of good presentations:
Understanding your audience’s needs and expectations
Formulating your presentation objectives
Choosing an organizational approach
Writing openings that catch your audience members’ attention
Creating effective graphics and slides
Practicing and delivering your presentation
Leaving a positive impression on your audience
Avoiding common mistakes with Microsoft PowerPoint
Making presentations online using webcasting tools
Handling questions and arguments from the audience
Overcoming the top 10 worries of public speaking (including Howcan I overcome stage fright? and I’m not the performing type; can Istill give an effective presentation?)
Here is some additional information about the workshop:
Workshop benefits: Students will learn how to prepare betterpresentations in less time and deliver them more effectively.
Who should attend: Top executives, project managers, employmentrecruiters, sales professionals, and anyone else who givesimportant presentations to internal or external audiences?
Your qualifications: 18 years of business experience, including14 years in sales and 12 years in public speaking. Experiencespeaking to audiences as large as 5,000 people. More than a dozenspeech-related articles published in professional journals. Haveconducted successful workshops for nearly 100 companies.
Workshop details: Three-day workshop (9 am to 3:30 pm) thatcombines lectures, practice presentations, and both individual andgroup feedback. Minimum number of students: 6. Maximum number ofstudents per workshop: 12.
Pricing: The cost is $3,500, plus $100 per student. 10 percentdiscount for additional workshops.
Other information: Each attendee will have the opportunity togive three practice presentations that will last from three to fiveminutes. Everyone is encouraged to bring PowerPoint filescontaining slides from actual business presentations. Each attendeewill also receive a workbook and a digital video recording of hisor her final class presentation. You’ll also be available for phoneor email coaching for six months after the workshop.
Your task: Identify a company in your localarea that might be a good candidate for your services. Learn moreabout the company by visiting its website so you can personalizeyour proposal. Using the information listed previously in thisexercise, prepare a sales proposal that explains the benefits ofyour training and what students can expect during the workshop.
