For this project and presentation you will be focusing onOrganizational Change, which is discussed in Chapter 15.Organizational change can come about for a number of reasons, whichinclude problems within the organization that decreases itsreputation or product confidence, innovation, technologicalimprovements, or simply staying ahead of the competition. Mergersand acquisitions, changes in leadership, ethical violations, andorganizational mistakes may require changes to theorganization.
For example, remember Tony Howard, the former chief executive ofBP? He faced leadership and communication problems within hisorganization following the 2010 oil spill. BP's image and valueplummeted, and the employees' motivation followed. BP needed tomake external changes, and these changes needed to be acceptedinternally (by the employees) in order to be successful. BP andHoward would be in a lot better shape if they had consulted withus! We want to show this client we can take such an event, researchits history, and apply organizational behavior concepts torecommend successful solutions. You will learn that change is verydifficult to implement in an organization. “Out with the old, andin with the new†is not always welcome by the organization’s staff.Many employees like the old ways and may be not embrace the change.So, the question becomes – how to get everyone on the staff tosupport the change.
I need you to research and write a paper where you will reviewan organization that you find needs to implement a change. For thisWeek 6 your paper will analyze the organization, identify itsproblems that make it ripe for a change, and apply a changetheory.
(In Week 8 you will present your paper to me by video. I willuse the best video to present to a new client who could make orbreak our company. This is client is a multi-national,multi-million dollar company that is interested in hiring a fulltime consulting service to help their organization implement alarge scale change.)
I want to be absolutely certain that you follow all directionsto a “Tâ€, so read the directions to the project below verycarefully. Let’s get this deal! Good luck and let me know if youhave questions.
1. Locate 3 peer reviewed journal articles that discussorganizational change and organizational change model. (Limit yourchange model discussion to the two change models identified in thetext in Chapter 16: Lewin and Kotter). This will require researchusing library data bases. Note your text does not count toward the3 peer reviewed articles. You can use Google Scholar or the Libraryresources to locate the 3 peer reviewed articles.
2. Topic: Start by locating an organization that has experienceda problem or event that has a significant effect on theorganization. This problem MUST involve the internal organizationalculture. Review news reports, newspapers or business periodicalssuch as National Public Radio, Forbes, The Wall Street Journal,Business Week or the New York Times. You will need to use 3references for this part.
