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  3. firms may choose which market segments to serve. i

Firms may choose which market segments to serve. It can be either broad or focus. Why...

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General Management

Firms may choose which market segments to serve. It can beeither broad or focus. Why do we care about “focused” or nichemarkets? (Hint: you may think either from competition or fromresources perspectives or both). Some examples?

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Focused or Niche Markets Niche market is a market segmentation in which marketer caters to the needs of a very narrow piece of total market The niche market is characterized by having a special need or geographic uniqueness a special product attribute that appeal only to the Niche market For example Community Coffee which is a largest specialty coffee retailer in US has a geographic Niche market It serves Louisiana only but it has most of the    See Answer
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