Find a company that is an example of differentiation or focus differentiation. Explain why this company is...

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General Management

Find a company that is an example of differentiationor focus differentiation. Explain whythis company is an example. Does this company or the conditionsmeet the criteria for being appropriate for differentiation orfocus differentiation? Explain why or why not. Has this companyexperienced any of the risks or drawbacks of using eitherdifferentiation or focus differentiations? Explain. What has beenthe impact of this strategy on power? Explain this using the FiveForces Model. Explain the advantages and disadvantagesthat this company has experienced as a result of following thisstrategy. Through answering this question, demonstrate yourcomprehension of and ability to apply the concepts of GenericStrategies and the Five Forces Model.

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Current Market segment of Harley Davidson Young and premium motorcycle segment for male riders Market segment targeted by the company Sportster premium motorcycle for female riders Positioning statement for the company Heavyweight premium motorbike for riders who like thrill and adventures Generic Strategy adopted by Harley Davidson Focus Differentiation in the premium and heavyweight motorbike segment Porters 5 Forces Analysis of Harley Davidson Competitive Rivalry Strong This force is high as there are various established competitors of Harley Davidson in the market each with a wide customer base Bargaining Power of Customers See Answer

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