Filling the blanks Transaction Ratio Effect ...
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Accounting
Filling the blanks
| Transaction | Ratio | Effect | |||
| Increase | Decrease | None | |||
| a. | Sold merchandise on account. | Quick ratio |
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| b. | Collected on accounts receivable. | Gross margin |
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| c. | Incurred advertising expense. | Return on equity |
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| d. | Issued common stocks | Equity multiplier |
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| e | Declared cash dividend. | Profit margin |
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