Facebook has the potential to become one of the world's most powerful and profitable online marketers. Over...

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Facebook has thepotential to become one of the world's most powerful and profitableonline marketers. Over time, Facebook has changed its philosophy onadvertising. Today, companies can place display or video ads onusers' home, profile, or photo pages. The ads are carefullytargeted based on user profile data. But advertising is only thetip of the marketing iceberg for Facebook. Other money-makingventures are growing even faster than advertising. Will all of thisincreased marketing on Facebook alienate loyal Facebook fans? Notif it's done right. Research shows that online users readilyaccept—even welcome—well-targeted online advertising and marketing.It's too soon to say whether Facebook will eventually challenge thelikes of Google in online advertising or whether its ability tosell entertainment to users will ever expand into selling othertypes of products on a large scale. But its immense, closely knitsocial network gives Facebook staggering potential. The onlinegiant must be careful to not drive off its legions of loyal userswith too much advertising or marketing that is too overt. Alsoexpand upon the new avenues that Facebook is using and itsmarketing implications.
1.Where does Facebookfind its power as an online marketer?
2.Discuss theeffectiveness of Facebook to generate revenues through itsadvertising? (Companies can place display or video ads on users'home, profile, or photo pages. The ads are carefully targeted basedon user profile data. But taking advantage of the corecharacteristics of its site, Facebook offers "engagement ads"designed to blend in with regular user activities. Users caninteract with the ads by leaving comments, making recommendations,clicking the "like" button, or following a link to abrand-sponsored page within Facebook.)
3.Many analysts viewFacebook as a major model for direct marketing in the digital age. What do you think and why?
4.What recommendationswould you make to the company? What is working and should continue?What is not working and should be modified?
PLEASE ANSWER THEQUESTIONS FULLY.

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1Where does Facebook find its power as an online marketer There are more than 22 billion monthly active users on Facebook Thus some of ones potential customers are definitely using it too The only question is how to reach them effectively Facebook advertising offers ecommerce entrepreneurs with extensive targeting options Notably one can reach people not just by location countries states cities and even zip codes gender and age but also by interests behaviors life events and many other descriptions In addition one can promote pretty much any content suitable for ones business using Facebook advertising tools from text posts photos and albums to videos events offers and of course links to ones website When one combines an enormous user base incredible targeting options and a variety of ad objectives it becomes clear why Facebook advertising is truly a powerful tool for ecommerce entrepreneurs The right audience plays a major part in deciding the success of ones Facebook ads It gives the authority figures thought leaders or big brands in ones niche This step is quite straightforward as you have to simply use Google to do some research about the key players in the industry One can do this by entering the type of industry you are interested in into the search bar and going through the results one by one One can find as many names and players in the industry that one can target Marketing is the key to success for any business If youre already an entrepreneur or planning to launch your startup this year its crucial to have your marketing strategy in place right away Its very important that you set a budget and try one marketing channel at a time to see the ROI and decide whether to keep at it or move on Facebook advertisements will surpass all other digital marketing channels soon Here are the 8 reasons why it makes the most sense for businesses to use the social media giant to advertise their products 1 Customtargeted audience Facebook advertising campaigns are built around and for specific audiences For this reason the Facebook Custom Audience Tool can work magic This tool enables marketers to upload lists of contacts such as emails UIDs and phone numbers so you can target them with certain ads This is perfect for everyone from entrepreneurs with only a few hundred contacts to giant enterprises with hundreds of thousands 2 Maximum visibility at minimum cost Advertising on Facebook is comparatively cheaper than on Google Also Facebook video views are cheaper than YouTube Research shows that consumers spend 90 of time spent on mobile is on apps and Facebook leads the way as the most downloaded platform of See Answer

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