Explore your Own Case in Point: identify the appropriate Global
Entry Strategy for your Chosen Company...
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General Management
Explore your Own Case in Point: identify the appropriate GlobalEntry Strategy for your Chosen Company After reading this chapteryou should be prepared to answer some basic questions about yourtarget company. 1) Analyze and determine your company’s mode ofentry into foreign markets. This should be based upon a seriousanalysis of your company’s risk-return trade-off. In your opinion,has your company taken the right approach?
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My companys mode of entry into foreign markets would be through exports My company is engaged in sourcing and selling of minerals such as Silica sand Manganese ore Iron ore China clay etc Since most of these are extensively used as raw materials in various industries such as steel ceramics glass and ferro alloys the demand is easily identifiable and the target customer base established These being raw materials the major advantage is the continuous regular monthly requirement by the customer hence just a small customer base can provide large business to gain entry into foreign marketsThe
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