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Explore how different aspects of marketing can be used by a company to influence its...

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Accounting

Explore how different aspects of marketing can be used by a company to influence its customers, as well as capture market share, including how an effective strategy impacts both you as a consumer, as well as the organization.

First, think of a buying experience you have had as a consumer where you were unsure whether you wanted the product or needed the product. Consider the marketing efforts that impacted your decisions. Answer the following:

  • Describe an example in which marketing added value to your life. Be specific about how the value was implemented.
  • Explain how the decision you made was impacted by a marketing campaign and propose your ideas for what the strategy was behind that campaign. Provide specific examples to support your explanation.

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