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Explore and determine if the local brand you picked has a well-defined and executed brand strategy? ·       ...

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General Management

Explore and determine if the local brand you picked has awell-defined and executed brand strategy?

·        What are theelements of the local brand strategy that enabled it to achievethis success?

Answer & Explanation Solved by verified expert
4.1 Ratings (462 Votes)
I have selected LensKart whose success shows that it uses executed welldefined structured brand strategy Lenskart was founded in 2010 by Peyush Bansal is first the biggest online eyewear portal Lenskarts AI system enables the customers to virtually try the frames predict how the frame looks on their face Lenskart has also started offline stores allows free eye checkup before going on with eye frames Lenskart provides an alternative to the customers to try the frame through an online portal before    See Answer
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