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Explain what the importance of Strategic Marketing Planning is and how it is used at your...

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General Management

Explain what the importance of Strategic Marketing Planning isand how it is used at your workplace.

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Strategic marketing plan is a part of business plan which consists of actions that describes the companys advertising and marketing strategies It explains business activities that focus on meeting marketing objectives in set timeframe The characteristics of a marketing plan are It provides marketing strategies to meet the    See Answer
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