Explain the four categories of proactive internationalization
motives by John Dunning (1993),
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Explain the four categories of proactive internationalizationmotives by John Dunning (1993),
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The Four Categories of proactive internationalization motives by John dunning in year 1993 are 1Market seeking motives In this category of motives company mainly focus on different markets of different place or country or simply say company looks for opportunities in the markets across international borders The companies that invest in a particular country or region with an intention to provide goods and service and attain profit are called as market seekers Company many adopt
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