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Explain the five different target marketing strategies and give examples of firms that use each one...

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General Management

Explain the five different target marketing strategies and giveexamples of firms that use each one and discuss how firms mightapproach the targeting of noncustomers

1) Single Segment Targeting

2) Selective Targeting

3) Mass Market Targeting

4) Product Specialization

5) Market Specialization

Answer & Explanation Solved by verified expert
4.3 Ratings (536 Votes)
Answer Five different target marketing strategies 1 Single Segment TargetingThe firm enjoys operating econmoics through speacilasing its production distribution promotionIf it capture segment ledership the firm can gain example Porsche concentrate on the sports car market volkswagen on the small car market 2    See Answer
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