Examine the launch of Coke Life from an ethical perspective.
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Examine the launch of Coke Life from an ethical perspective.
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From an ethical perspective I believe that the launching of cokes life was okay Cokes life was introduced to give the customers a taste of what they preferred The brand was to be free from artificial sweeteners as well as have health benefits The brand was expected to be part of the ongoing campaigns in fighting obesity However health campaigners claimed that what the company advertised was different from the actual component in the brand The company had reduced sugar as ten teaspoons for every 600ml bottle which was a small difference with the original brand
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