Everyone is probably aware of the overall concept of risk and return. We are well aware...

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Accounting

Everyone is probably aware of the overall concept of risk andreturn. We are well aware of the "painful" side of risks present inour investments or 401k plans. However, we want to broaden ourawareness that "risk" is not necessarily a bad word. In otherwords, we want to take a look at risk balance.
For your initial post discuss the concept of "no risk, noreturn" and its corollary "high risk, high return". How does riskappetite relate to these concepts?

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Answer Returns are the gains or losses from a security in a particular period and are usually quoted as a percentage Risk is the chance that an investments actual return will be different than expected Risk means that there is a possibility of losing some or even all of your original investment Low levels of uncertainty low risk are associated with low potential returns High levels of uncertainty high risk are associated with high See Answer

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