Evaluating the prospect of entry, an entrant may fear that
engaging in head to head competition...
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General Management
Evaluating the prospect of entry, an entrant may fear thatengaging in head to head competition post-entry with the incumbentmay result in severe losses. Some companies manage to make a virtueout of staying small when entering markets dominated by largeincumbents. Why is it that entering small and remaining small canbe an advantageous entry strategy (describe it in the context of asequential game)?
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Entering small and remaining small can be advantageous entry strategy because it is beneficial to maximize opportunities to learn about specific dimensions including political economical social cultural technological and legal and competition level of national environment By engaging in international market sequentially
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