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General Management

Evaluate the successes and/or failures of Apple's Inc.

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Apple is one of the leading brand in mobile industry The iPhone iPod etc are few example of Apple that support mobile computing It has App store that can be used by Apple users Apple is one of the most valuable brand and to gain competitive advantage they use three strategies They are Differentiation of business model is one of the important source which help Apple in gaining competitive advantage Differentiation by uniqueness by following testing procedure and making sure that the products will help Apple in gaining competitive advantage Differentiation based on strategy by developing new    See Answer
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