Evaluate the effectiveness of APPLE INC's existing branding efforts. What does the evaluation suggest for the...

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General Management

Evaluate the effectiveness of APPLE INC's existing brandingefforts. What does the evaluation suggest for the new product orservice? Support your response with relevant analysis

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Apple is one of the greatest marketers of all time but even it can stumble Apples consistent marketing excellence is built on some core disciplines which others would benefit from learning from and applying At the same time as in so many other parts of management strengths can easily become weaknesses or points of vulnerability Marketers who aspire to reach Apples heights need to look closely at the reasons for Apples consistent reign at the top But its not enough to simply try to copy Apple Each of these marketing practices can backfire without careful attention and topnotch execution as Apple is seeing right now 1 Create an Experience Ecosystem Apple has a legendary focus on the customer experience Every customer touch point products the website ads app store and retail store yields a consistent Apple experience Over the last 10 years Apple has aggressively expanded the areas where the Apple experience is part of daily life By encouraging app builders but rigidly enforcing standards Apple ensures that the universe of Applemediated behaviours continually expands By innovating product form factor and function from computing in either your pocket or on your wrist to paying for all your purchases to opening your hotel room to controlling all of your home electronics to reminding you of your calorie count or parking spot all of these experiences are connected integrated and packaged in a singular accessible ecosystem of complementary products Additionally Apple has focused on innovation beyond the core by creating the infrastructure to enable this ecosystem in a secure and seamless fashion think Apple Pay secure payments or biometric facial recognition on the iphone X The most tangible example of course is in Apple stores Apple overturned conventional retailing wisdom when it created its stores putting experience before selling Its continued building on that success by further removing store from its retail branding because it sees its stores as so much more 2 Foster a Community of Evangelists Apple has always empowered customers who think differentlyseeking to inspire customers to do things in unique and creative ways However as its products have become more ubiquitous Apple has had to work harder to maintain that focus For students artists and entrepreneurs Apple has sought to build community and bring See Answer

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