Essay Question: Some environmental forces are considered controllable while some others are seen as beyond control of...

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Operations Management

Essay Question:
Some environmental forces are considered controllablewhile some others are seen as beyond control of the organization.Discuss.

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Controllable factors are also called as the marketing mix The factors in this areproduct price place and promotion These factors are in control by the business entities Product product is the most important factor in the marketing mix The success of any company depends on the type of product it is able to sell in the market The product should be of good quality and be selling at a reasonable price It should be able to satisfy the demand of the customer Product should also be such that it must be able to satisfy the ever changing mind and taste pattern of the customers otherwise it will be outdated Price it is the amount at which the product can be sold As companies are facing sever competition among themselves pricing becomes a very important tool for the business Today the price of each and every material can be See Answer

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