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Emma's cousin Jack is having a birthday party in a few weeks. Her whole family is...

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General Management

Emma's cousin Jack is having a birthday party in a few weeks.Her whole family is planning on going and everyone has bought Jacka present apart from Emma. It is his 10th birthday and the familieswant to make it memorable as they always do for milestonebirthdays. Emma has never been close with Jack and asked herbrother Simon for advice as Simon and Jack are best friends. Emmawas thinking of buying him a gift card so that he could buy himselfwhatever he wanted, but Simon suggested she buy him a computer gamethat he knows Jack wants. Simon already picked out another game forJack, and Emma decided to listen to her brother and bought what hehad suggested.There are five stages in the consumer decision makingprocess. Explain how Emma and brother Simon would have progressedthrough these five stages in their decision towards purchasingtheir gifts for Jack. As part of your answer, you should discusstheir likely level of involvement in this purchase, as well as thetype of consumer buying decision that occurred. Finally, explain 1cultural factor, 1 social factor, and 1 psychological factor thatmight have influenced Emma's and Simon's decision making process.(800 words essay)

Answer & Explanation Solved by verified expert
4.5 Ratings (955 Votes)
Coustomer Decision Making Process The consumer decisionmaking process can seem mysterious but all consumers go through basic steps when making a purchase to determine what products and services will best fit their needs Think about your own thought process when buying somethingespecially when its something big like a car You consider what you need research and compare your options before taking the plunge Afterwards you often wonder if you made the right call Consumer decision making process involves the consumers to identify their needs gather information evaluate alternatives and then make their buying decision The consumer behavior may be determined by economic and psychological factors and are influenced by environmental factors like social and cultural values The consumer decision making behavior is a complex procedure and involves everything starting from problem recognition to postpurchase activities Every consumer has different needs in their daily lives and these are those needs which make than to make different decisions Decisions can be complex comparing evaluating selecting as well as purchasing from a variety of products depending upon the opinion of a consumer over a particular product This renders understanding and realizing the    See Answer
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