Ellie Mosk, CEO of X-Space Industries, decided to expand the companys product offering beyond the...
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Ellie Mosk, CEO of X-Space Industries, decided to expand the companys product offering beyond the core model rocket business. After investigation, she decided to set up a separate division to design and manufacture products for the drone market. Several companies were interested in having X-Space develop these drones, and financial results, to date, have been encouraging. Revenue was $4 million, gross margins have been running about 40%, and the customer sales and support costs were $1 million. However, there is a growing concern that some customers require a disproportionate share of the sales and support resources, and the true profitability of the customers is unknown. Data were collected to support an analysis of customer profitability:
Activity
Cost Driver
Total Cost
Sales visits
Sales visit days
$
477,000
Product modifications
Number of modifications
269,000
Phone calls
Number of minutes
92,900
E-mail/electronic communications
Number of communications
171,000
$
1,009,900
Customer
Revenue
Gross Profit
Visit Days
Modifications
Phone Minutes
Electronic Communications
A
$
391,000
$
141,000
15
15
1,120
625
B
491,000
191,000
25
15
1,210
875
C
591,000
221,000
40
40
1,460
1,090
D
1,090,000
411,000
90
60
1,810
2,090
E
1,410,000
581,000
100
70
2,210
2,340
Totals
$
3,973,000
$
1,545,000
270
200
7,810
7,020
Required:
1. Management felt the easiest way to allocate the sales and support costs was based on the total revenue. Using total revenue as the allocation base, determine the profitability of each of the five customers. (Round your intermediate calculations and final answers to 2 decimal places.)
Customer
Gross Profit
Share of Support Costs Based on Revenue
Profit After Support Costs
Profit %
A
$141,000
%
B
191,000
%
C
221,000
%
D
411,000
%
E
$581,000
%
Totals
$1,545,000
$0.00
$0.00
2. Management felt that because the data revealed some customers require a disproportionate share of sales and support resources, activity-based costing should be used to determine customer profitability. Use ABC to prepare a customer profitability analysis. (Round your intermediate calculations and final answers to 2 decimal places.)
Customer
Gross Profit
ABC Costs
Net Profit After Support Costs
Net Profit %
A
$141,000
%
B
191,000
%
C
221,000
%
D
411,000
%
E
$581,000
%
Totals
$1,545,000
$0.00
$0.00
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