Ella's Eatery is considering a week-long discount on quinoa bowls, reducing the price from $8.00 to...

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Accounting

Ella's Eatery is considering a week-long discount on quinoa bowls, reducing the price from $8.00 to $6.50. Promotion costs $1000. Ella expects quinoa bowl sales to increase by 40%, with a 15% decline in soup sales. Weekly data are:

Product

Sales Price

Variable Costs

Sales Volume

Quinoa Bowls

$8.00

$4.00

300

Soup

$5.00

$2.50

400

Requirement: Evaluate the impact on sales and profitability.

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