Electronic Component Company (ECC) is a producer of high-end video and music equipment. ECC currently...
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Electronic Component Company (ECC) is a producer of high-end video and music equipment. ECC currently sells its top of the line "ECC" video player for a price of $260. It costs ECC $215 to make the player. ECC's main competitor is coming to market with a new video player that will sell for a price of $230. ECC feels that it must reduce its price to $230 in order to compete. The sales and marketing department of ECC believes the reduced price will cause sales to increase by 16%. ECC currently sells 201,000 video players per year. What is the target cost if target profit is 21% of sales and ECC must meet the competitive price of $230?
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