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e) All of the above 33. Having discovered an "excess apacity" in a brand name, marketer will have a choice of a) Use brand extension strategy b) License the brand name to other manufacturers c) Follow an individual brand name approach for new products d) All of the above c) a) and b) only 34. Which of the following constitute(s) a per se violation of anti-trust legislation a) Conglomerate diversification b) Price fixing c) Dominance of an advertising medium d) "Bundling" products, as in the Microsoft's Windows and Browser e) All of the above 35. "Rule of reason" approach to anti-trust legislation implies that certain practices are: a) b) c) d) e) Prohibited, regardless of the outcomes of such practices Prohibited, if the overall impact of such practices is unfavorable Exempted from persecution by federal agencies Illegal, if utilized by business firms to an "unreasonable" degree are not advisable but permissible 36. Match the generic goals of any business enterprise, namely:-Survival:Growth: Profitability- with the stages in the Product Life Cycle: a) Introduction::Maturity :Growth b) Introduction:: Growth:Maturity c) Maturity:Growth:: Introduction d) Growth: Maturity: Introduction e) None of the abovel 37. Which of the following statements best describe Synergy: a) Measure of joint effects between two or more business factors b) Strategy to deal with energy shortages c) A proper mix of seasoned and young sales people d) Diseconomies of scale e) Any of the above

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