Drive-through Service Time at McDonald’s When you are on the goand looking for a quick meal, where do you go? If you are likemillions of people every day, you make a stop at McDonald’s. Knownas “quick service restaurants” in the industry (not “fast food”),companies such as McDonald’s invest heavily to determine the mostefficient and effective ways to provide fast, high quality servicein all phases of their business. Drive-through operations play avital role. It’s not surprising that attention is focused on thedrive-through process. After all, over 60% of the individualrestaurant revenues in the United States come from thedrive-through operations. Yet understanding the process is morecomplex than just counting cars. Marla King, professor at thecompany’s international training center, Hamburger University, gother start 25 years ago working at a McDonald’s drive-through. Shenow coaches new restaurant owners and managers. “Our stateddrive-through service time is 90 seconds or less. We train everymanager and team member to understand that a quality customerexperience at the drive-through depends on them,” says Marla. Someof the factors that affect a customers’ ability to complete theirpurchases with 90 seconds include restaurant staffing, equipmentlayout in the restaurant, training, and efficiency of the grillteam, and frequency of customer arrivals to name a few. Customerorder patterns also play a role. Some customers will just orderdrinks, while others seem to need enough food to feed an entiresoccer team. And then there are the special orders. Obviously,there is plenty of room for variability here. Yet that doesn’t stopthe company from using statistical techniques to better understandthe drive-through action. In particular, McDonald’s utilizesnumerical measures of the center (mean) and spread (variance) inthe data and to help transform the data into useful information. Inorder for restaurant managers to achieve the goal in their ownrestaurants, they need training in proper restaurant anddrive-through operations. Hamburger University, McDonald’s trainingcenter located near Chicago, Illinois, satisfies that need. In themock-up restaurant service lab, managers go through a “before andafter” training scenario. In the “before” scenario, they run therestaurant for thirty minutes as if they were back in their homerestaurants. Managers in the training class are assigned to becrew, customers, drive-through cars, special needs guests (such ashearing impaired), or observers. Statistical data about theoperations, revenues, and service times are collected and analyzed.Without the right training, the restaurant’s operation usuallystarts breaking down after 10-15 minutes. After debriefing andanalyzing the data collected, the managers make suggestions foradjustments and head back to the service lab to try again. Thistime, the results usually come in well within standards. “Whenpresented with the quantitative results, managers are pretty quickto make the connections between better operations, higher revenues,and happier customers,” Marla states. When managers return to theirrespective restaurants, the training results and techniques areshared with staff who are charged with implementing the ideaslocally. The results of the training eventually are measured whenMcDonald’s conducts a restaurant operations improvement processstudy, or ROIP. The goal is simple: improved operations. When theROIP review is completed, statistical analyses are performed andmanagers are given their results. Depending on the results,decisions might be made that require additional financialresources, building construction, staff training, or reconfiguringlayouts. Yet one thing is clear: Statistics drive the decisionsbehind McDonald’s drive-through service operations.
Customer | Customer waiting time (seconds) | Time of Day (1 = Breakfast, 2 = Lunch, 3 = Dinner) |
1 | 85 | 1 |
2 | 74 | 1 |
3 | 64 | 1 |
4 | 90 | 1 |
5 | 93 | 1 |
6 | 102 | 1 |
7 | 72 | 1 |
8 | 96 | 1 |
9 | 79 | 1 |
10 | 91 | 1 |
11 | 89 | 1 |
12 | 75 | 1 |
13 | 75 | 1 |
14 | 96 | 1 |
15 | 82 | 1 |
16 | 87 | 1 |
17 | 76 | 1 |
18 | 92 | 1 |
19 | 81 | 1 |
20 | 76 | 1 |
21 | 64 | 1 |
22 | 94 | 1 |
23 | 87 | 1 |
24 | 82 | 1 |
25 | 101 | 1 |
26 | 82 | 1 |
27 | 76 | 1 |
28 | 73 | 1 |
29 | 56 | 1 |
30 | 73 | 1 |
31 | 84 | 1 |
32 | 69 | 1 |
33 | 102 | 1 |
34 | 74 | 1 |
35 | 75 | 1 |
36 | 78 | 1 |
37 | 93 | 1 |
38 | 81 | 1 |
39 | 82 | 1 |
40 | 86 | 1 |
41 | 72 | 1 |
42 | 89 | 1 |
43 | 91 | 1 |
44 | 95 | 1 |
45 | 86 | 1 |
46 | 98 | 1 |
47 | 108 | 1 |
48 | 77 | 1 |
49 | 78 | 1 |
50 | 96 | 1 |
51 | 87 | 1 |
52 | 87 | 1 |
53 | 91 | 1 |
54 | 99 | 1 |
55 | 65 | 1 |
56 | 109 | 1 |
57 | 87 | 1 |
58 | 101 | 1 |
59 | 73 | 1 |
60 | 94 | 1 |
61 | 82 | 1 |
62 | 79 | 1 |
63 | 89 | 1 |
64 | 105 | 1 |
65 | 92 | 1 |
66 | 78 | 1 |
67 | 101 | 1 |
68 | 86 | 1 |
69 | 105 | 1 |
70 | 86 | 1 |
71 | 89 | 1 |
72 | 76 | 1 |
73 | 81 | 1 |
74 | 99 | 1 |
75 | 95 | 1 |
76 | 77 | 1 |
77 | 90 | 1 |
78 | 74 | 1 |
79 | 360 | 1 |
80 | 96 | 1 |
81 | 98 | 1 |
82 | 75 | 1 |
83 | 83 | 1 |
84 | 98 | 1 |
85 | 87 | 1 |
86 | 95 | 1 |
87 | 73 | 1 |
88 | 83 | 1 |
89 | 105 | 1 |
90 | 83 | 1 |
91 | 68 | 1 |
92 | 94 | 1 |
93 | 107 | 1 |
94 | 84 | 1 |
95 | 93 | 1 |
96 | 75 | 1 |
97 | 73 | 1 |
98 | 86 | 1 |
99 | 100 | 1 |
100 | 96 | 1 |
101 | 91 | 1 |
102 | 68 | 1 |
103 | 90 | 1 |
104 | 85 | 1 |
105 | 77 | 1 |
106 | 72 | 1 |
107 | 87 | 1 |
108 | 87 | 1 |
109 | 96 | 1 |
110 | 76 | 1 |
111 | 67 | 1 |
112 | 94 | 1 |
113 | 76 | 1 |
114 | 78 | 1 |
115 | 85 | 1 |
116 | 93 | 1 |
117 | 79 | 1 |
118 | 82 | 1 |
119 | 66 | 1 |
120 | 86 | 1 |
121 | 96 | 2 |
122 | 84 | 2 |
123 | 68 | 2 |
124 | 60 | 2 |
125 | 92 | 2 |
126 | 85 | 2 |
127 | 80 | 2 |
128 | 92 | 2 |
129 | 86 | 2 |
130 | 98 | 2 |
131 | 77 | 2 |
132 | 83 | 2 |
133 | 85 | 2 |
134 | 110 | 2 |
135 | 85 | 2 |
136 | 79 | 2 |
137 | 87 | 2 |
138 | 87 | 2 |
139 | 78 | 2 |
140 | 102 | 2 |
141 | 85 | 2 |
142 | 75 | 2 |
143 | 64 | 2 |
144 | 97 | 2 |
145 | 84 | 2 |
146 | 116 | 2 |
147 | 105 | 2 |
148 | 84 | 2 |
149 | 77 | 2 |
150 | 85 | 2 |
151 | 86 | 2 |
152 | 85 | 2 |
153 | 68 | 2 |
154 | 108 | 2 |
155 | 73 | 2 |
156 | 90 | 2 |
157 | 91 | 2 |
158 | 102 | 2 |
159 | 95 | 2 |
160 | 71 | 2 |
161 | 143 | 2 |
162 | 70 | 2 |
163 | 98 | 2 |
164 | 102 | 2 |
165 | 66 | 2 |
166 | 99 | 2 |
167 | 103 | 2 |
168 | 76 | 2 |
169 | 72 | 2 |
170 | 93 | 2 |
171 | 78 | 2 |
172 | 85 | 2 |
173 | 76 | 2 |
174 | 105 | 2 |
175 | 99 | 2 |
176 | 92 | 2 |
177 | 87 | 2 |
178 | 68 | 2 |
179 | 87 | 2 |
180 | 93 | 2 |
181 | 75 | 2 |
182 | 70 | 2 |
183 | 103 | 2 |
184 | 73 | 2 |
185 | 78 | 2 |
186 | 62 | 2 |
187 | 82 | 2 |
188 | 74 | 2 |
189 | 83 | 2 |
190 | 98 | 2 |
191 | 98 | 2 |
192 | 106 | 2 |
193 | 77 | 2 |
194 | 92 | 2 |
195 | 82 | 2 |
196 | 82 | 2 |
197 | 78 | 2 |
198 | 93 | 2 |
199 | 88 | 2 |
200 | 112 | 2 |
201 | 85 | 2 |
202 | 103 | 2 |
203 | 76 | 2 |
204 | 91 | 2 |
205 | 73 | 2 |
206 | 77 | 2 |
207 | 73 | 2 |
208 | 72 | 2 |
209 | 95 | 2 |
210 | 59 | 2 |
211 | 98 | 2 |
212 | 81 | 2 |
213 | 102 | 2 |
214 | 73 | 2 |
215 | 83 | 2 |
216 | 99 | 2 |
217 | 88 | 2 |
218 | 101 | 2 |
219 | 109 | 2 |
220 | 102 | 2 |
221 | 70 | 2 |
222 | 62 | 2 |
223 | 84 | 2 |
224 | 79 | 2 |
225 | 94 | 2 |
226 | 78 | 3 |
227 | 98 | 3 |
228 | 78 | 3 |
229 | 85 | 3 |
230 | 108 | 3 |
231 | 67 | 3 |
232 | 95 | 3 |
233 | 106 | 3 |
234 | 78 | 3 |
235 | 83 | 3 |
236 | 61 | 3 |
237 | 90 | 3 |
238 | 72 | 3 |
239 | 72 | 3 |
240 | 80 | 3 |
241 | 90 | 3 |
242 | 82 | 3 |
243 | 75 | 3 |
244 | 72 | 3 |
245 | 94 | 3 |
246 | 65 | 3 |
247 | 88 | 3 |
248 | 68 | 3 |
249 | 114 | 3 |
250 | 110 | 3 |
251 | 101 | 3 |
252 | 81 | 3 |
253 | 83 | 3 |
254 | 102 | 3 |
255 | 85 | 3 |
256 | 87 | 3 |
257 | 75 | 3 |
258 | 71 | 3 |
259 | 94 | 3 |
260 | 87 | 3 |
261 | 92 | 3 |
262 | 90 | 3 |
263 | 91 | 3 |
264 | 79 | 3 |
265 | 81 | 3 |
266 | 65 | 3 |
267 | 89 | 3 |
268 | 72 | 3 |
269 | 86 | 3 |
270 | 144 | 3 |
271 | 58 | 3 |
272 | 92 | 3 |
273 | 76 | 3 |
274 | 79 | 3 |
275 | 97 | 3 |
276 | 61 | 3 |
277 | 73 | 3 |
278 | 98 | 3 |
279 | 111 | 3 |
280 | 81 | 3 |
281 | 88 | 3 |
282 | 71 | 3 |
283 | 82 | 3 |
284 | 72 | 3 |
285 | 67 | 3 |
286 | 105 | 3 |
287 | 98 | 3 |
288 | 87 | 3 |
289 | 70 | 3 |
290 | 76 | 3 |
291 | 107 | 3 |
292 | 300 | 3 |
293 | 95 | 3 |
294 | 66 | 3 |
295 | 95 | 3 |
296 | 82 | 3 |
297 | 85 | 3 |
298 | 86 | 3 |
299 | 106 | 3 |
300 | 93 | 3 |
301 | 102 | 3 |
302 | 80 | 3 |
303 | 84 | 3 |
304 | 101 | 3 |
305 | 82 | 3 |
306 | 78 | 3 |
307 | 103 | 3 |
308 | 102 | 3 |
309 | 85 | 3 |
310 | 98 | 3 |
311 | 100 | 3 |
312 | 71 | 3 |
313 | 98 | 3 |
314 | 100 | 3 |
315 | 98 | 3 |
316 | 99 | 3 |
317 | 93 | 3 |
318 | 107 | 3 |
319 | 75 | 3 |
320 | 77 | 3 |
321 | 75 | 3 |
322 | 100 | 3 |
323 | 91 | 3 |
Questions:
1. After returning from the training session at HamburgerUniversity, a McDonald’s store owner
selected a random sample of 323 drive-through customers andcarefully measured the time it took
from when a customer entered the McDonald’s property until thecustomer had received the order at
the drive-through window.
These data are provided, using Excel spreadsheet. Note that theowner
selected some customers during the breakfast period, others duringlunch or dinner time. For the
overall sample, compute the key measures of the central tendencyand variation.
Based on these measures, what conclusion might the owner reach withrespect to how well his store is
doing in meeting the 90 second customer service goal? Support yourargument with appropriate
hypothesis testing.
2. Compute the key measures of central tendency and variation fordrive-through times broken down by
breakfast, lunch, and dinner time periods. Based on thesecalculations, does it appear that the store is
doing better at one of these time periods than the others inproviding shorter drive-through waiting
times? Support your argument with appropriate hypothesistesting.
3. Determine if there are any outliers in the sample data.Discuss.
show the steps of doing it in excel when answering it please