Don, you bring up the importance of knowing and understandingyour internal environment. Internal environmental scanning is doneto determine the organization's strengths and weaknesses. Forinstance, should the external environmental analysis uncover alucrative opportunity, does the organization have the resources,personnel, technology or capacity to pursue it? What good would itdo to find an unmet need or opportunity if there is no way for theorganization to fill that niche? That is why it is important for anorganization to understand its internal environment.
I just need a response to this please.
