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Distribution and Marketing Logisitics Manufacturers that have been selling to wholesalers and other intermediaries occasionally decide to...

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General Management

Distribution and Marketing Logisitics

Manufacturers that have been selling to wholesalers and otherintermediaries occasionally decide to start selling directly to endcustomers, which of course puts them in competition with thechannel partners that have been selling for them. Even if this islegal, do you think such moves are ethical? Why or why not?

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I do not believe that these moves are ethical Even though this is legal and we have seen many manufacturers selling directly to the customers so that their costs could be reduced and they could earn more profits    See Answer
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