Logo
Home Study Material Contact Search
AI Chat FREE
  1. business
  2. general management
  3. discuss with examples, the features of the uses an

Discuss with examples, the features of the Uses and Gratifications Theory of communication.

70.2K

Verified Solution

Question

General Management

Discuss with examples, the features of the Uses andGratifications Theory of communication.

Answer & Explanation Solved by verified expert
3.7 Ratings (549 Votes)
It is the theory which explains of how people use media for their need gratification In other words we can say this theory states what people do with media rather than what media does to people Also this theory is contradictory to the magic bullet theory which States the audience is passive According to use and gratification theory it is not so people make use of the media for their specific needs This theory can be said to have a useraudiencecentered    See Answer
Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:
  • Unlimited Question Access with detailed Answers
  • Zin AI - 3 Million Words
  • 10 Dall-E 3 Images
  • 20 Plot Generations
  • Conversation with Dialogue Memory
  • No Ads, Ever!
  • Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Become a Member

Other questions asked by students

Finance
1.2K views

Answer the following: A.) Explain how a decline in the foreign exchange value of a currency affects...

General Management
1.2K views

Give an example of combining unsupervised and supervise learning methods to provide solutions in real world. How...

General Management
1.2K views

Xerox Corporation, known for its copiers and other office machines, has expressed concern that it may...

Finance
1.2K views

Purchasing Power Parity A computer costs $460 in the United States. The same model costs 725...

Biology
1.2K views

1 Identify the above forelimb structures as to whether they are homologous analogous or vestigial...

Biology
1.2K views

1 In which order do the necessary enzymes act to repair a thymine dimer by...

Calculus
1.2K views

1 Define 3 4 x if 2 x 2 if x 2 f x a...

Accounting
1.2K views

Until the latter part of the twentieth century, distribution to owners took the form of...

Accounting
1.2K views

Using the cost of goods sold from the income statement, what do you think is...

Accounting
1.2K views

ASAP HELP HELP HELP!!! 1) Journalize the following transactions in DRAKEs journal. Remember...

Accounting
1.2K views

The following information is available for Elliot Company. January 1, 2013 2013...

Accounting
1.2K views

The kind of debts which are needed to be repaid in a short term is...