Discuss with examples, the features of the Uses and
Gratifications Theory of communication.
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General Management
Discuss with examples, the features of the Uses andGratifications Theory of communication.
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It is the theory which explains of how people use media for their need gratification In other words we can say this theory states what people do with media rather than what media does to people Also this theory is contradictory to the magic bullet theory which States the audience is passive According to use and gratification theory it is not so people make use of the media for their specific needs This theory can be said to have a useraudiencecentered
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