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Discuss : What are IKEA’s competitive priorities? List up 2~3 competitive dimensions that you think they...

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General Management

Discuss : What are IKEA’s competitive priorities?

List up 2~3 competitive dimensions that you think they havechosen to compete on.

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Answer & Explanation Solved by verified expert
3.6 Ratings (663 Votes)
Ikeas competitive priority is producing quality products at a low cost Price with meaning this is Ikeas company mantra that reflects the concept of how each product is done in the company Ikea creates inexpensive products without making its customers feel cheap KEA starts the process by picking what the new product will cost This will help to determine color materials used and design Next they choose    See Answer
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