Discuss two questions raised by the manager of route strategy of American Airlines: Why should an...

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Discuss two questions raised by the manager of route strategy ofAmerican Airlines: Why should an airline not be able to establishservice anywhere in the world simply by demonstrating that it canbe and will comply with the local labor and business laws of thehost country? And some airlines such as Southwest and Alaska Air,have survived as niche players without going international ordeveloping alliances with international airlines. Can they continuetheir strategy?

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Q1 Every market has its own challenges and opportunities The challenges in the markets where the airline is curretly operating are different from those in other parts of the globe Of course there are opportunities available in other markets and the airlines have capabilities of complying with local labour and legal system but these two are not the only factors that determine the success of airlines The See Answer

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