Discuss the variable that influence pricing decisions (ie the variables presented within the pricing framework box)

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Operations Management

Discuss the variable that influence pricing decisions (ie thevariables presented within the pricing framework box)

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There can be majorly two types of variables or factors that affect the pricing decisions 1 Internal Factors 2 External Factors The factors are further divided in avove two types 1 Internal Variables a Top level Management Management philosohy has a direct impact on the pricing of a product Marketing Manager is a top level management and whether the price is fixed or variable equal or discriminative depends on the decisions of the top management The philosophy f top level management is directly visible in pricing of a product b Elements of Marketing Mix The elements of Marketing mix which are Product Price Place and Promotion states that all the elements for a product must be interconnected or ontegrated with each other Hence price must be integrated with the See Answer

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