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  3. discuss the limitations of allocating the market b

Discuss the limitations of allocating the market budget proportional to sales volume over several sales territories....

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Operations Management

Discuss the limitations of allocating the market budgetproportional to sales volume over several sales territories. Whatapproach would you recommend in lieu of proportionalallocation?

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Below are the limitations of allocating the market budget proportional to sales volume over several sales territories 1 Segmentation of territories It is difficult to segment territories and allocate budget    See Answer
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