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Discuss the issues associated with by-passing the wholesaler.

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Operations Management

Discuss the issues associated with by-passing thewholesaler.

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A wholesaler is basically the link between a manufacturer and a retailer Wholesaler acts as middleman and acquires products in large quantities from manufacturers farmers etc and stores them in warehouses Then they sell these to the retailers and retailers sell these products to end consumers from either their stores or through ecommerce websites Now the question is should manufacture sell directly to retailers and bypass wholesalers altogether There are a lot of issues that could happen if the wholesalers are bypassed Offering Valuable Data Wholesalers offer valuable data concerning the customers tastes fashions and demand to makers so the manufactures could make    See Answer
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